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![Click for larger image The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]](http://ecx.images-amazon.com/images/I/51hCQdFDfcL.jpg)
The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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This book covers all the basics of using online social tools for marketing. It doesn't just gloss over things though. The author gives a thorough run-down of the tools that are available at this time. She also gives a clear and concise explanation of how and why to use them.
An example of this is her chapter on social bookmarking. Here she covers the most popular tools, which are Delicious and StumbleUpon, giving an in-depth users guide for each. She doesn't stop there though - she also provides a very good introduction to lesser known social bookmarking tools. In addition to being thorough on how to use a tool, she also provides information on what it might offer your business or project.
At the end of the book, she helps with strategizing your social marketing efforts. This book is the best book I've read on social networking so far.
An example of this is her chapter on social bookmarking. Here she covers the most popular tools, which are Delicious and StumbleUpon, giving an in-depth users guide for each. She doesn't stop there though - she also provides a very good introduction to lesser known social bookmarking tools. In addition to being thorough on how to use a tool, she also provides information on what it might offer your business or project.
At the end of the book, she helps with strategizing your social marketing efforts. This book is the best book I've read on social networking so far.