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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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I found The New Community Rules to be the most important single book I have read in a very long time. This is the most well written and comprehensive instructional text tool I have come into contact with. Anyone who owns a business, is responsible for marketing, sales and customer service must read this book! College professors, you need to make this an assigned textbook. The book gives you in-depth information on everything there is relating to Social Media Marketing. It tells you what the main social media sites and applications are, how to use them and what they are best suited for. Tamar gives you information you would never find on your own and it is obvious that she is a top expert in this field. She also provides real world case studies of how companies like Dell Computer, Zappos[...], JetBlue and others used Social Media to become more aware of what their customers were saying about their brand reputation and how they turned it into a positive situation and even increased sales. Get it, Read it, Do it!