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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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With hundreds of millions of people using Facebook, Twitter, YouTube, and a multitude of other social media sites, more than a few companies have lunged into the turbulent realm of social media marketing, attempting to attract the attention of countless consumers. There's one problem, though. Savvy online folk aren't just consumers. They're communities.
Tamar Weinberg, a social media guru, understands the dynamics of online communities, and her book "The New Community Rules: Marketing on the Social Web," clearly demonstrates her vast knowledge of the subject. The book explores how businesses can use social media tools as a vital promotion and communication tool. Specifically, the main emphasis of this title is indeed targeting online communities, researching them, and becoming an active member of and contributor to those communities as part of a social media marketing campaign.
Sounds like a good idea.
"The New Community Rules" begins with a helpful introduction to social media marketing, observing the different kinds of social media. Right from the start, Weinberg points out that social media marketing is most successful with objectives such as bringing traffic to your website, driving relevant links to your website, making consumers brand-aware, and triggering conversations. These accomplishments can then lead to sales, not vice versa.
After introducing the subject, Weinberg discusses the importance of goal setting and strategy: "If you are jumping into the game without being aware of your surrounding and your space, the consequences can be disastrous," (p. 19). How true. Have a plan, set realistic goals, and please, please understand that this is a long-term commitment. As Weinberg repeatedly emphasizes, social media marketing takes time. Don't expect outstanding results overnight (although it can happen).
Next, Weinberg covers the importance of listening, communicating, and participation with social media. The bulk of the book, however, discusses various types of social media and how to approach each one. Excellent chapters cover blogs, microblogging (ahem, Twitter), social networking, informational social networking, social bookmarking, social news, and social photography/video/podcasting. Finally, a summary chapter pulls everything together and offers some tips for your social media marketing campaign.
I think I can summarize my opinion of "The New Community Rules" with one word: "wow." The book is comprehensive, easy to read, interesting, and inspiring. I would highly recommend this guide to any social media maniacs interested in expanding their businesses' marketing efforts into the world of social media--successfully.
Tamar Weinberg, a social media guru, understands the dynamics of online communities, and her book "The New Community Rules: Marketing on the Social Web," clearly demonstrates her vast knowledge of the subject. The book explores how businesses can use social media tools as a vital promotion and communication tool. Specifically, the main emphasis of this title is indeed targeting online communities, researching them, and becoming an active member of and contributor to those communities as part of a social media marketing campaign.
Sounds like a good idea.
"The New Community Rules" begins with a helpful introduction to social media marketing, observing the different kinds of social media. Right from the start, Weinberg points out that social media marketing is most successful with objectives such as bringing traffic to your website, driving relevant links to your website, making consumers brand-aware, and triggering conversations. These accomplishments can then lead to sales, not vice versa.
After introducing the subject, Weinberg discusses the importance of goal setting and strategy: "If you are jumping into the game without being aware of your surrounding and your space, the consequences can be disastrous," (p. 19). How true. Have a plan, set realistic goals, and please, please understand that this is a long-term commitment. As Weinberg repeatedly emphasizes, social media marketing takes time. Don't expect outstanding results overnight (although it can happen).
Next, Weinberg covers the importance of listening, communicating, and participation with social media. The bulk of the book, however, discusses various types of social media and how to approach each one. Excellent chapters cover blogs, microblogging (ahem, Twitter), social networking, informational social networking, social bookmarking, social news, and social photography/video/podcasting. Finally, a summary chapter pulls everything together and offers some tips for your social media marketing campaign.
I think I can summarize my opinion of "The New Community Rules" with one word: "wow." The book is comprehensive, easy to read, interesting, and inspiring. I would highly recommend this guide to any social media maniacs interested in expanding their businesses' marketing efforts into the world of social media--successfully.