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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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Reviewer: Dave Roman, GCPCUG member
Chapter One - An Introduction to Social Media Marketing
This chapter introduces the concept of social media marketing and explains its role in today's online marketing initiatives. This chapter also covers some of the primary tools used for a social media marketing campaign. He briefly describes some of the more popular sites like Digg, Reddit, Mixx, Delicious, stumbleupon, facebook, myspace and linkedin.
Chapter Two - Goal Setting in a Social Environment
This chapter discusses the challenges and hurdles faced in social media marketing and also explains the various ways to leverage social media marketing to achieve specific goals.
Chapter Three - Achieving Social Media Mastery
He outlines tools for monitoring online chatter and what you can do to appease your audience.
Chapter Four - Participation is Marketing
This chapter explains how participation online is critical to success in social media marketing and presents case studies highlighting small and large businesses achieving success with this tactic.
Chapter Five - Using Blogs To Communicate, Influence and Learn from your Constituents
Describes the growth of blogs and explains how to set up a blog from scratch and how to make it friendly for social media communities.
Chapter Six - Microblogging Magic
He illustrates microblogging service Twitter and explains how to use the service. He also features successful case studies,
Chapter Seven - Getting Social
He discusses the primary 3 social networking sites and explains how you can use them appropriately for social media marketing gain.
Chapter Eight - Informing Your Public
Highlights knowledge exchange websites such as Wikipedia and Yahoo! Answers and offers insights into how you can use these networks to establish thought leadership and expertise.
Chapter Nine - Leaving Your Mark
Presents the concept of social bookmarking sites and explains how to use these services.
Chapter Ten - Social News Brings You Page Views
The chapter explains the benefits of content creation for social news sites and outlines the steps you can take to write great content for, and to become a successful contributor to those sites.
Chapter Eleven - New media Tactics
.covers the services that allow you to promote your photographs and videos and explains how you can become a rock star podcaster or videoblogger.
Chapter Twelve - Sealing The Deal
This last chapter explains the best approach for a successful social media marketing strategy, especially once you're armed with the information presented in the preceding chapters.
This is a great book for the novice or the expert. Lots of good information and links to social sites and tools. It also contains an etiquette handbook. It's worth every penny
Chapter One - An Introduction to Social Media Marketing
This chapter introduces the concept of social media marketing and explains its role in today's online marketing initiatives. This chapter also covers some of the primary tools used for a social media marketing campaign. He briefly describes some of the more popular sites like Digg, Reddit, Mixx, Delicious, stumbleupon, facebook, myspace and linkedin.
Chapter Two - Goal Setting in a Social Environment
This chapter discusses the challenges and hurdles faced in social media marketing and also explains the various ways to leverage social media marketing to achieve specific goals.
Chapter Three - Achieving Social Media Mastery
He outlines tools for monitoring online chatter and what you can do to appease your audience.
Chapter Four - Participation is Marketing
This chapter explains how participation online is critical to success in social media marketing and presents case studies highlighting small and large businesses achieving success with this tactic.
Chapter Five - Using Blogs To Communicate, Influence and Learn from your Constituents
Describes the growth of blogs and explains how to set up a blog from scratch and how to make it friendly for social media communities.
Chapter Six - Microblogging Magic
He illustrates microblogging service Twitter and explains how to use the service. He also features successful case studies,
Chapter Seven - Getting Social
He discusses the primary 3 social networking sites and explains how you can use them appropriately for social media marketing gain.
Chapter Eight - Informing Your Public
Highlights knowledge exchange websites such as Wikipedia and Yahoo! Answers and offers insights into how you can use these networks to establish thought leadership and expertise.
Chapter Nine - Leaving Your Mark
Presents the concept of social bookmarking sites and explains how to use these services.
Chapter Ten - Social News Brings You Page Views
The chapter explains the benefits of content creation for social news sites and outlines the steps you can take to write great content for, and to become a successful contributor to those sites.
Chapter Eleven - New media Tactics
.covers the services that allow you to promote your photographs and videos and explains how you can become a rock star podcaster or videoblogger.
Chapter Twelve - Sealing The Deal
This last chapter explains the best approach for a successful social media marketing strategy, especially once you're armed with the information presented in the preceding chapters.
This is a great book for the novice or the expert. Lots of good information and links to social sites and tools. It also contains an etiquette handbook. It's worth every penny