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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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This book is a great place for newbies to start. But don't worry if you are past the beginner level. If you rate yourself at the intermediate level, or even the advanced level in social media, there's much to hold your attention. I learned a lot from this book, despite being steeped in social media everyday due to the nature of my work.
Here are the reasons I rated this book a 5-star and recommend you read it:
(1) The book gives an overview of using social media to market a business.
(2) A wide number of social media sites are identified and explained
(3) You get detailed "how-to" advice
(4) It explains how to use features of large social sites -- so you know what to do with a site, beyond just creating a profile.
(5) There are numerous screenshots, helping convey information better than words alone.
(6) Each chapter has many citations to places online where you can read more. That way, if you are advanced, you can dig in more and won't be left wanting.
(7) The author is widely recognized as knowing her stuff when it comes to social media.
Disclosure: I was interviewed for the book. But if I'd thought it was not going to be a good book, I wouldn't have participated in the interview in the first place.
Definitely worthwhile!
Here are the reasons I rated this book a 5-star and recommend you read it:
(1) The book gives an overview of using social media to market a business.
(2) A wide number of social media sites are identified and explained
(3) You get detailed "how-to" advice
(4) It explains how to use features of large social sites -- so you know what to do with a site, beyond just creating a profile.
(5) There are numerous screenshots, helping convey information better than words alone.
(6) Each chapter has many citations to places online where you can read more. That way, if you are advanced, you can dig in more and won't be left wanting.
(7) The author is widely recognized as knowing her stuff when it comes to social media.
Disclosure: I was interviewed for the book. But if I'd thought it was not going to be a good book, I wouldn't have participated in the interview in the first place.
Definitely worthwhile!