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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]

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I spend more than 20 hours a week immersed in various social media related activities so perhaps I'm not the target audience for this book. When I read books I'm looking for "secrets" which means something I haven't thought of - a new connection - a golden nugget that helps me see something from a different direction, or in a different way. I didn't find any in this book. In fact, I finished it a couple of weeks ago, and I can't, from memory, detail any specific part. That doesn't make it a bad or worthless book. It just means I've absorbed all of this info from other sources first. People who are looking to become involved in Social Media will find it useful because it does present a solid work on the topic. I'm trying to think of a book I've read in this space that is better, or more complete, and I can't, so if you're new to social marketing, and want a thorough overview of all aspects, buy this book. If you've already done a lot of reading on the topic, or actively participate, you can safely pass on it. The other point worth noting is that development on the internet is moving so very quickly today that for those who are inside and active, thoughts and ideas spread, and age, very quickly. If you're not yet involved in social media marketing, and you want to read one comprehensive overview, this is an excellent book. I gave it three starts instead of five because this is my review - a review of what the book offers someone with a medium to advanced level of experience in this area. If I were to rate it as I think someone new to social media marketing might, it probably would deserve a five star rating for the thoroughness of its coverage.

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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]

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