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![Click for larger image The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]](http://ecx.images-amazon.com/images/I/51hCQdFDfcL.jpg)
The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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Although I skimmed the first few chapters of the book, the remainder was helpful in gaining a deeper understanding of the vast number of web 2.0 technologies and their connectivity to each other. I think this is an excellent read for anyone needing a more indepth understanding of utilizing social media for marketing, advocacy and general PR.