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The Social Media Strategist: Build a Successful Program from the Inside Out
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If you've been frustrated by other social media books' inability to give you actionable insights on how to introduce, manage and measure social media at large organizations like yours, then you'll be happy you read Barger's book. He's been there and done that at IBM and GM, navigated the internal politics, inter-department turf wars and ingrained social media into both those huge companies.
This isn't theoretical "what social media COULD do for your company" stuff. This is "what social media HAS DONE" for two of the biggest brands in the world by a fellow who was there. Barger's the ultimate social media insider and you'll more from him in the first few chapters than you will in many other books combined.
This isn't theoretical "what social media COULD do for your company" stuff. This is "what social media HAS DONE" for two of the biggest brands in the world by a fellow who was there. Barger's the ultimate social media insider and you'll more from him in the first few chapters than you will in many other books combined.