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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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ESSENTIAL reading for anyone trying to market online!
I consider this book essential reading for anyone trying to market anything online. The marketing world had changed completely, and even my marketing books that are just 5 years old already seem ridiculously outdated.
This book covers all the basics and even some new things that I know very little about (What the heck is DIGG IT?). Really, consider buying this before trying to market your products anywhere, especially since now a days it's almost impossible to market anything without an online platform.
I'm an author myself (I write accounting books) and almost all of my sales are either directly or indirectly generated on the web. A lot of the information in this book was new to me, and I consider myself to have a fair amount of internet savvy.
Just one note, though-- I think that people who are REALLY marketing pros; might think the book is a not advanced enough for them. But for the other 99% of us, I think this book has a lot of useful information to offer.
Recommended!
I consider this book essential reading for anyone trying to market anything online. The marketing world had changed completely, and even my marketing books that are just 5 years old already seem ridiculously outdated.
This book covers all the basics and even some new things that I know very little about (What the heck is DIGG IT?). Really, consider buying this before trying to market your products anywhere, especially since now a days it's almost impossible to market anything without an online platform.
I'm an author myself (I write accounting books) and almost all of my sales are either directly or indirectly generated on the web. A lot of the information in this book was new to me, and I consider myself to have a fair amount of internet savvy.
Just one note, though-- I think that people who are REALLY marketing pros; might think the book is a not advanced enough for them. But for the other 99% of us, I think this book has a lot of useful information to offer.
Recommended!