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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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I've been blogging about SAP BusinessObjects for almost two years and was pleased to receive a review copy of The New Community Rules. Over time, I've started using other social media sites like LinkedIn, Facebook, Twitter, and Delicious. The New Community Rules reinforced why I've already started using the social web to build my "personal brand", helped me set new goals, and exposed me to sites that I've never considered using before. What I most appreciated about the book were the case studies - real stories about real people and organizations using (and sometimes abusing) social media.
Ten years ago, we were fixated on search engine optimization for search engines like Excite and Alta Vista (remember those?). We didn't know we couldn't live without sites like LinkedIn, Twitter, and Facebook. Only time will tell if we will still be using these specific social web sites ten years from now. But I'm sure organizations will continue to use the world wide web to find new ways to connect with customers. The New Community Rules is invaluable reading for individuals and organizations dipping their toes in the waters of the social web.
Ten years ago, we were fixated on search engine optimization for search engines like Excite and Alta Vista (remember those?). We didn't know we couldn't live without sites like LinkedIn, Twitter, and Facebook. Only time will tell if we will still be using these specific social web sites ten years from now. But I'm sure organizations will continue to use the world wide web to find new ways to connect with customers. The New Community Rules is invaluable reading for individuals and organizations dipping their toes in the waters of the social web.