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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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The New Community Rules: Marketing on the Social Web is a pretty long title, but wait till you get a hold of the book-- it's chock-full of how-to's for the manager who wants to get in the social media game.
Author Tamar Weinberg shares her depth of knowledge of making a play at the social media space. As the title suggests, the slant of the book is marketing and this means that there is adequate attention to finding target audiences, measuring metrics, and defining return of investment relative to the social media space.
People already inundated with social media and virtually living on the web will find nothing earth-shaking about this book. But looking at social media as a marketing channel will appreciate this guide. Social media faves like Facebook, Twitter, blogs, and user generated content are covered, but the things taken for granted like social media etiquette and engagement are also in the book.
One thing marketing execs will like about this book is that it has practical information in running a social media marketing campaign. From strategy development to work flow and tactical considerations, there's good enough info.
The caveat is that someone may find the information here "basic" already as the social media space is moving at an accelerated pace. But nonetheless, The New Community Rules: Marketing on the Social Web is very comprehensive and covers all social media bases.
Author Tamar Weinberg shares her depth of knowledge of making a play at the social media space. As the title suggests, the slant of the book is marketing and this means that there is adequate attention to finding target audiences, measuring metrics, and defining return of investment relative to the social media space.
People already inundated with social media and virtually living on the web will find nothing earth-shaking about this book. But looking at social media as a marketing channel will appreciate this guide. Social media faves like Facebook, Twitter, blogs, and user generated content are covered, but the things taken for granted like social media etiquette and engagement are also in the book.
One thing marketing execs will like about this book is that it has practical information in running a social media marketing campaign. From strategy development to work flow and tactical considerations, there's good enough info.
The caveat is that someone may find the information here "basic" already as the social media space is moving at an accelerated pace. But nonetheless, The New Community Rules: Marketing on the Social Web is very comprehensive and covers all social media bases.