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The New Community Rules: Marketing on the Social Web [NEW COMMUNITY RULES] [Paperback]
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I have read a good number of books on social media and this is one of the better ones when it comes to combining nuts and bolts with insight based on real in-depth experience. Weinberg is a steeped in social media -- it's what she does for a living, 24/7 -- and it shows. Even if you're into social media there's likely something you can learn here.
Discussion of blogs, Twitter, Facebook, MySpace, videos and podcasts are to be expected in a book of this title, though Weinberg's perceptions are cut above the rest. She really gets this stuff and knows how to work the different platforms to achieve desired goals.
The true added value of this text comes from her attention to topics that are somewhat under the radar. She delves deep into bookmarking services (StumbleUpon, delicious, etc.) social news sites (digg, reddit, sphinn, and many more) Mahalo, and other aspects that are not as readily recognized or understood, but can provide the means to supercharge your social media efforts.
Including case studies to illuminate certain points, Weinberg covers a tremendous amount of ground. She makes the point that "social media marketing is a comprehensive effort," and the same goes for this book.
Discussion of blogs, Twitter, Facebook, MySpace, videos and podcasts are to be expected in a book of this title, though Weinberg's perceptions are cut above the rest. She really gets this stuff and knows how to work the different platforms to achieve desired goals.
The true added value of this text comes from her attention to topics that are somewhat under the radar. She delves deep into bookmarking services (StumbleUpon, delicious, etc.) social news sites (digg, reddit, sphinn, and many more) Mahalo, and other aspects that are not as readily recognized or understood, but can provide the means to supercharge your social media efforts.
Including case studies to illuminate certain points, Weinberg covers a tremendous amount of ground. She makes the point that "social media marketing is a comprehensive effort," and the same goes for this book.