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The Social Media Strategist: Build a Successful Program from the Inside Out
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Product Details
| Binding: | Kindle Edition |
|---|---|
| EAN: | |
| Label: | McGraw-Hill |
| Feature: | |
| Publisher: | McGraw-Hill |
| Studio: | McGraw-Hill |
Editorial Reviews
Conquer the unique challenges of driving social media success within a large company From the social media director who built successful programs at both GM and IBM, The Social Media Strategist provides the tools you need to meet all the challenges of building a social media strategy in a large company, which include corporate culture, legal barriers, and the kind of bureaucratic resistance that that are unique to large organizations. The Social Media Strategist explains how to get legal departments to say "yes" to social media programs; get employees engaged without exposing the organization to risk; build "buzz" that parallels business goals; and avoid the internal turf wars that can doom new initiatives. Christopher Barger is Senior Vice President of Global Programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as Director of Global Social Media at General Motors, and he served as IBM's "blogger-in-chief," playing a crucial role in developing IBM's online presence.
Customer Reviews
Ed @ 2012-01-12 Learned a lot
I thought the book would be simplistic, but there are a lot of great insights here. The author takes lessons he learned from GM and IBM and really makes them relevant to anyone (most of whom would not be at a mega-company like those two). It's well-written and interesting. If you're interested in the topic, you'll get a lot out of this book.
DaveJones @ 2012-01-25 Finally! A social media guide from someone who's worked for large companies.
If you've been frustrated by other social media books' inability to give you actionable insights on how to introduce, manage and measure social media at large organizations like yours, then you'll be happy you read Barger's book. He's been there and done that at IBM and GM, navigated the internal politics, inter-department turf wars and ingrained social media into both those huge companies.
This isn't theoretical "what social media COULD do for your company" stuff. This is "what social media HAS DONE" for two of the biggest brands in the world by a fellow who was there. Barger's the ultimate social media insider and you'll more from him in the first few chapters than you will in many other books combined.
This isn't theoretical "what social media COULD do for your company" stuff. This is "what social media HAS DONE" for two of the biggest brands in the world by a fellow who was there. Barger's the ultimate social media insider and you'll more from him in the first few chapters than you will in many other books combined.
Arment Dietrich "Gin @ 2012-01-25 Large Company? Read This.
It's rare in today's digital world the social media expert has real-world experience. Christopher Barger built a social media presence for GM, using strategy and results to drive the use of the social tools. Making use of brand ambassadors, loyal customers, and a willing team, he built - and delivered - real results for his company. Now he teaches you how to do what he did in a way that isn't overwhelming and is easy for you to sell to your bosses because you can demonstrate a lift in sales. Large, medium, and small companies can learn something from The Social Media Strategist.
AM van den Hurk @ 2012-01-24 Must Read
I highly recommend this book. Barger has the real-world experience in building and managing world-class social media campaigns. With this book, he is sharing what is has learned through doing in his decade plus involvement with social media as function. A go-to book.
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