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Convert!: Designing Web Sites to Increase Traffic and Conversion
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| Binding: | Kindle Edition |
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| Label: | Wiley |
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| Publisher: | Wiley |
| Studio: | Wiley |
Editorial Reviews
Solve your traffic troubles and turn browsers into buyers
When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.
- Understand the essentials - your market, your proposition, and your delivery.
- Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
- Learn how to use testing to improve your site's conversion rate.
- Discover the holistic nature of web site optimization and why multiplicity matters.
- Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
- Combine creativity with analysis for the best possible results.
Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.
Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.
Customer Reviews
Diana M. Ratliff @ 2011-01-31 Uncommon commonsense - easy to read, lots of examples, solid advice
I've been building websites for 12 years and have long believed that most sites are a waste of money; they look pretty but don't generate profits for the client. I tell prospects that if no one can find your site - and they don't do what you want (buy, donate, sign up, order) when they get there - it's money down the drain.
Still, web design courses have focused on how a site LOOKS ("graphic design") or the technical aspects of building a site. Ben Hunt goes beyond that. He marries technical knowledge with solid marketing fundamentals in a clear and compelling way. And best of all he provides examples of sites he's redesigned, explaining the reasoning behind each revision.
If you design websites, if you do copywriting for websites, if you simply want to understand how "online marketing" is SUPPOSED to work - get this book!
Still, web design courses have focused on how a site LOOKS ("graphic design") or the technical aspects of building a site. Ben Hunt goes beyond that. He marries technical knowledge with solid marketing fundamentals in a clear and compelling way. And best of all he provides examples of sites he's redesigned, explaining the reasoning behind each revision.
If you design websites, if you do copywriting for websites, if you simply want to understand how "online marketing" is SUPPOSED to work - get this book!
Joshua Martyn @ 2011-01-28 Great resource that is to the point
I've been developing web application for 10 years and the one area that I have always been weak in is reliable conversion rates for my clients. I can deal with the complexity of the software, but the presentation and flow of the message for the audience is a different animal all together. For those of you who work in the online industry, you are probably aware of the wide array of skillsets required to take a concept through the entire lifecycle to completion. I've only read through a portion of this book, but so far, Ben is conveying the right message for professionals in my field. Having to deal with servers, development frameworks, existing applications (cms/ecom), design opinions and copy can make any web project way more complicated than it has to be. The focus on simplicty in design, copy and analysis that Ben has put together will definitely help bring me into the minds of the visitor for a better conversion rate and ultimately successful projects.
I highly recommend this book to all online professionals of all backgrounds.
-Josh (Bend, Or)
I highly recommend this book to all online professionals of all backgrounds.
-Josh (Bend, Or)
John Chancellor "Men @ 2011-03-18 Want a Web Site that Really Works
For almost any business, having a website is as necessary as having a phone number. Unfortunately far too many businesses have websites that simply don't work. Most websites are designed using what Ben Hunt, the author, calls the "first best guess" method - that is the sites are designed based on someone's best guess. After being published, there is often very little updating. The websites remain static. These websites are generally poor at attracting traffic and poor at converting the traffic.
Convert teaches a new approach. You start by asking questions like: "Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs to do?"
The book has a very logical and straightforward method for teaching a new approach. In part one of the book, he gives the basic principles of how search engines work. Next he discusses the fundamentals of marketing.
Then he introduces the Awareness Ladder. In the past companies presented one marketing message. The Awareness Ladder concept starts with the fact that all prospects will not have the same level of awareness about the problem/solution your product/service offers. You need to engage with the prospect where they currently are on the Awareness Ladder.
Part two centers around specific design concepts to maximize conversions. Ben takes each step of the AIDA principle and shows how to apply it to website design. There are specific examples and case studies supporting each principle.
He goes into great detail about how to use Google Analytics and Google Web Optimizer.
The book is full of specific examples of what worked or what didn't work and why.
While the book is about web design, it is not necessary to be a web designer to gain benefit from this book. I am not a web designer but certainly learned some things that will be useful in having sites designed for me. Even if you are an experienced web designer, I feel certain that you will come away with a couple of new ideas that will greatly improve your services.
The book is based on years of experience by Ben Hunt and his employees. The writing style is very easy to read and highly engaging. It is not theory, but what works in the real world.
Convert teaches a new approach. You start by asking questions like: "Who am I communicating with? What do they want? How can I attract them? And how can I get them to do what the site needs to do?"
The book has a very logical and straightforward method for teaching a new approach. In part one of the book, he gives the basic principles of how search engines work. Next he discusses the fundamentals of marketing.
Then he introduces the Awareness Ladder. In the past companies presented one marketing message. The Awareness Ladder concept starts with the fact that all prospects will not have the same level of awareness about the problem/solution your product/service offers. You need to engage with the prospect where they currently are on the Awareness Ladder.
Part two centers around specific design concepts to maximize conversions. Ben takes each step of the AIDA principle and shows how to apply it to website design. There are specific examples and case studies supporting each principle.
He goes into great detail about how to use Google Analytics and Google Web Optimizer.
The book is full of specific examples of what worked or what didn't work and why.
While the book is about web design, it is not necessary to be a web designer to gain benefit from this book. I am not a web designer but certainly learned some things that will be useful in having sites designed for me. Even if you are an experienced web designer, I feel certain that you will come away with a couple of new ideas that will greatly improve your services.
The book is based on years of experience by Ben Hunt and his employees. The writing style is very easy to read and highly engaging. It is not theory, but what works in the real world.
D. Vranicar @ 2011-01-30 This book will become a classic
What a pleasure to have Ben Hunt's work finally available through a conventional publisher, in a form that will make his ideas available to more readers.
Hunt's first book, Save the Pixel, is a self-published document that has been available only online.
Until recently, Hunt and his business, Scratch Media, have been best known for their contribution to thinking about how to create simple website designs that focus on achieving well-defined goals with great economy.
Convert! broadens the scope of Hunt's prior work. It is a valuable resource for anyone interested in improving the effectiveness of a commercially oriented website.
Hunt presents an excellent synthesis of ideas from many interrelated fields, including design, copywriting and search-engine marketing.
The ideas he shares are far from commonplace today, though I believe in the not-too-distant future better marketers will apply them almost universally. Someday reviewers may write that the ideas in the book are not new. If so, it will be only because the book's influence promises to become so pervasive.
Hunt's writing is clear, readable and accessible. I read it once in a few hours and have been rereading it with pen in hand to note all of the great ideas I can put to work immediately.
This book is a treasure for marketers who want to create a standout presence on the Web. And its price makes it an absolute bargain.
Hunt's first book, Save the Pixel, is a self-published document that has been available only online.
Until recently, Hunt and his business, Scratch Media, have been best known for their contribution to thinking about how to create simple website designs that focus on achieving well-defined goals with great economy.
Convert! broadens the scope of Hunt's prior work. It is a valuable resource for anyone interested in improving the effectiveness of a commercially oriented website.
Hunt presents an excellent synthesis of ideas from many interrelated fields, including design, copywriting and search-engine marketing.
The ideas he shares are far from commonplace today, though I believe in the not-too-distant future better marketers will apply them almost universally. Someday reviewers may write that the ideas in the book are not new. If so, it will be only because the book's influence promises to become so pervasive.
Hunt's writing is clear, readable and accessible. I read it once in a few hours and have been rereading it with pen in hand to note all of the great ideas I can put to work immediately.
This book is a treasure for marketers who want to create a standout presence on the Web. And its price makes it an absolute bargain.
Tim Marsh @ 2011-03-06 An Absolute MUST READ
I'm not a web designer but UI/UX obsessive as well as small business operator (online). I stumbled across Ben's Web Design From Scratch via an article long ago, and quickly bought Save The Pixel. I became a big fan of Ben's thinking in terms of designing simple, effective sites that convert.
My websites rely on calls to action and conversion of visitors into mailing list subscribers or buyers of ebooks or downloading of apps.
I needed no convincing to buy this book, and you shouldn't either. It is absolutely CHOCK FULL of rolled-gold tips that will absolutely help you convert.
Seriously, this book takes a while to get through as it triggers so many action points. I've had to read it front to back, then read it again to get all my action points.
Whether you're a web designer building sites for people, a UX person helping to optimise someone's site, a small business owner engaging with designers, or a website owner/administrator responsible for your site's continuous improvement, I don't recommend you get this book, I demand it.
Ignore this book at your own peril. Ben knowns his stuff and has been practising his arts for years. By buying this book you can effectively leverage his knowledge to your own benefit.
Highly, absolutely, strongly recommended.
My websites rely on calls to action and conversion of visitors into mailing list subscribers or buyers of ebooks or downloading of apps.
I needed no convincing to buy this book, and you shouldn't either. It is absolutely CHOCK FULL of rolled-gold tips that will absolutely help you convert.
Seriously, this book takes a while to get through as it triggers so many action points. I've had to read it front to back, then read it again to get all my action points.
Whether you're a web designer building sites for people, a UX person helping to optimise someone's site, a small business owner engaging with designers, or a website owner/administrator responsible for your site's continuous improvement, I don't recommend you get this book, I demand it.
Ignore this book at your own peril. Ben knowns his stuff and has been practising his arts for years. By buying this book you can effectively leverage his knowledge to your own benefit.
Highly, absolutely, strongly recommended.
Delirium "Star" @ 2011-02-13 A Genuine Masterpiece...
Ostensibly this is a book about web design and conversion optimization. Indeed, in my opinion it is a masterpiece in both of these categories - a genuine double category killer.
Alas, that is only the beginning. Recognizing that for a commercial website it is somewhat meaningless to talk about web design separately from market research, search engine optimization, advertising and copywriting, the author proceeds to provide an excellent, integrated overview of all of these subjects. The end result is what I suspect is the first successful attempt to articulate a unified theory of Internet marketing.
What is most impressive is the quality of the discussion on so many related topics. For example, although many of the points on copywriting are familiar from other sources, in my opinion the end result is a book with copywriting insight at least the equal of the excellent books on the subject by Bob Bly and Drayton Bird.
A couple of chapters are devoted to a discussion of the "awareness ladder," by which people climb through various stages of awareness of your product or service on the way to becoming a customer. While some might argue that this concept is not entirely original, I believe that the depth and clarity of the author's descriptions in this area break important new ground. Do some Google searches on the subject after reading the book and you'll see what I mean.
If you aren't familiar with the "awareness ladder" and think it sounds like a bunch of hokey marketing theory, think again. After reading this book you'll know exactly how to link the elements of your website together according to stages of awareness in such a way as to maximize conversions.
Page for page and dollar for dollar, you'd be hard pressed to find a better book than this one. This book deserves to be on Amazon's bestseller list, not number 200 thousand and something on the sales list as it stands now. It was just recently released so perhaps it's just a matter of time...
Alas, that is only the beginning. Recognizing that for a commercial website it is somewhat meaningless to talk about web design separately from market research, search engine optimization, advertising and copywriting, the author proceeds to provide an excellent, integrated overview of all of these subjects. The end result is what I suspect is the first successful attempt to articulate a unified theory of Internet marketing.
What is most impressive is the quality of the discussion on so many related topics. For example, although many of the points on copywriting are familiar from other sources, in my opinion the end result is a book with copywriting insight at least the equal of the excellent books on the subject by Bob Bly and Drayton Bird.
A couple of chapters are devoted to a discussion of the "awareness ladder," by which people climb through various stages of awareness of your product or service on the way to becoming a customer. While some might argue that this concept is not entirely original, I believe that the depth and clarity of the author's descriptions in this area break important new ground. Do some Google searches on the subject after reading the book and you'll see what I mean.
If you aren't familiar with the "awareness ladder" and think it sounds like a bunch of hokey marketing theory, think again. After reading this book you'll know exactly how to link the elements of your website together according to stages of awareness in such a way as to maximize conversions.
Page for page and dollar for dollar, you'd be hard pressed to find a better book than this one. This book deserves to be on Amazon's bestseller list, not number 200 thousand and something on the sales list as it stands now. It was just recently released so perhaps it's just a matter of time...
Ken McCarthy @ 2011-04-01 One of the most profound books on design and web marketing ever written
My title makes a big claim, but here's why it's true.
Designers in general - and web designers in particular - practically never pay any attention at all to measuring user response. They make their "best effort" and if it looks good and the client is happy they leave it at that. If they're ambitious, they might back it up with some fancy sound theory, but that's all. This is the way it's been since the beginning of time from the moonlighter working out of a spare bedroom to the big city design firm with the six figure consulting fees.
Ben is the first web designer at his level to say: "No. That's not good enough. We have to test different versions to see which one gets the best response."
The reason that this book is one of the most profound books on Internet marketing is that it's the only book on Internet marketing to answer the where-the-rubber-meets-the-road question: "What do we put on the screen and how do we know if it's any good?" There are now thousands of Internet gurus and countless seminars and courses (some of them very expensive) and very, very, very few of them ask - let alone answer - this basic question.
If you can only buy one book on Internet marketing, this is the one and if you master what's in it you'll be able to buy all the books in the world. Successful Internet marketing is all about tracking, testing and adapting and "Convert!" will show you the way.
Disclosure: I'm a colleague of Ben's and encouraged him to follow this path and write this book. I also organized and sponsored the first conference ever on the subject of web marketing back in 1994. So include that in your considerations of how reliable a source I am for this opinion.
Designers in general - and web designers in particular - practically never pay any attention at all to measuring user response. They make their "best effort" and if it looks good and the client is happy they leave it at that. If they're ambitious, they might back it up with some fancy sound theory, but that's all. This is the way it's been since the beginning of time from the moonlighter working out of a spare bedroom to the big city design firm with the six figure consulting fees.
Ben is the first web designer at his level to say: "No. That's not good enough. We have to test different versions to see which one gets the best response."
The reason that this book is one of the most profound books on Internet marketing is that it's the only book on Internet marketing to answer the where-the-rubber-meets-the-road question: "What do we put on the screen and how do we know if it's any good?" There are now thousands of Internet gurus and countless seminars and courses (some of them very expensive) and very, very, very few of them ask - let alone answer - this basic question.
If you can only buy one book on Internet marketing, this is the one and if you master what's in it you'll be able to buy all the books in the world. Successful Internet marketing is all about tracking, testing and adapting and "Convert!" will show you the way.
Disclosure: I'm a colleague of Ben's and encouraged him to follow this path and write this book. I also organized and sponsored the first conference ever on the subject of web marketing back in 1994. So include that in your considerations of how reliable a source I am for this opinion.
Michael T. Suggs "mT @ 2011-11-04 I've been Converted!
This is a wonderful book for anyone who has a website. You don't have to be a developer to learn valuable information to make your site perform much better than it did previously. Ben talks about website creation, link building and most importantly, Awareness of your customers. It will change how you see your website and how to make it better. Quick and easy read and easy to understand for those not as technically savvy. I've purchased 6 copies so far for coworkers and friends.
Another reviewer rated the book 1-star saying that much of the content can be found free on the web.... Isn't that true for most information? Sure you can find much of this content on the internet *IF* you know what you're looking for. Ben does a great job telling us what is important and why, then provides supporting imagery. Perhaps the reviewer could write a more informative book to enlighten us. I'll pay up to $30 for the pleasure. I've been an "internet guy" for over 10 years and many of the things I learned from this book were new to me.
Another reviewer rated the book 1-star saying that much of the content can be found free on the web.... Isn't that true for most information? Sure you can find much of this content on the internet *IF* you know what you're looking for. Ben does a great job telling us what is important and why, then provides supporting imagery. Perhaps the reviewer could write a more informative book to enlighten us. I'll pay up to $30 for the pleasure. I've been an "internet guy" for over 10 years and many of the things I learned from this book were new to me.
Paul Jeter @ 2011-07-17 Worth it's weight in Gold!
As I made the move from graphic design to web design, I believed that getting visitors to use the site was about have the "prettiest" and most "artistic" user interface. This book opened my eyes to what designing websites is really about - Conversion! Read this book if you want to design and build SUCCESSFUL websites!
Paul Jeter
[...]
Paul Jeter
[...]
S. Peters @ 2011-03-08 A comprehensive resource for anyone who wants to build EFFECTIVE websites
I previously read Ben Hunt's "Save the Pixel" ebook and it absolutely changed how I look at web design.
This book takes Ben's approach to web design even one step further. Sure, it's great to have a good looking website, but how do you make sure it gets results?
"Convert!" offers a step-by-step, practical guide to making sure your website gets the maximum amount of traffic and conversions. It tackles and demystifies everything from copywriting to search engine optimization in one easy to follow book. It would have taken me years of trial-and-error or thousands spent on seminars and courses to amass the amount of knowledge I gained from this book. Ben has done all the work for you.
An excellent return on investment, and highly recommended for anyone who wants a more effective website, whether you are a web designer, marketer or business owner.
This book takes Ben's approach to web design even one step further. Sure, it's great to have a good looking website, but how do you make sure it gets results?
"Convert!" offers a step-by-step, practical guide to making sure your website gets the maximum amount of traffic and conversions. It tackles and demystifies everything from copywriting to search engine optimization in one easy to follow book. It would have taken me years of trial-and-error or thousands spent on seminars and courses to amass the amount of knowledge I gained from this book. Ben has done all the work for you.
An excellent return on investment, and highly recommended for anyone who wants a more effective website, whether you are a web designer, marketer or business owner.
David Layfield @ 2011-03-01 No other book teaches you how to convert more of the users you already have to revenue generating customers.
As the CEO of a well trafficked apartment rental site, I used Ben's Save the Pixel as our guidebook to redesign our site to present our clients' apartment properties in the best possible format to encourage users to contact the property.
We thought we had it right using the "best first guess" method Ben refers to in Convert!. After hiring Ben's web design firm, Scratch Media, to do some additional tweaking, we were amazed that the most important calls to action (phone calls to our property listing clients) went up by 50%. Ben's modifications, which he highlights in the book, were responsible for a 50% increase in value to our clients. This is an example of how the concepts in this book result in direct and immediate monetary gain for site owners. If you own a web site that generates revenue of any volume, Ben can teach you to make more money.....lots more.
After reading the book, I see many more areas where our design and process needs improving. I can't wait to use Ben's ideas to increase conversions another 50%.....and revenue along with it.
We thought we had it right using the "best first guess" method Ben refers to in Convert!. After hiring Ben's web design firm, Scratch Media, to do some additional tweaking, we were amazed that the most important calls to action (phone calls to our property listing clients) went up by 50%. Ben's modifications, which he highlights in the book, were responsible for a 50% increase in value to our clients. This is an example of how the concepts in this book result in direct and immediate monetary gain for site owners. If you own a web site that generates revenue of any volume, Ben can teach you to make more money.....lots more.
After reading the book, I see many more areas where our design and process needs improving. I can't wait to use Ben's ideas to increase conversions another 50%.....and revenue along with it.
Dominic @ 2011-02-25 Convert! Highly recommended
As President of a small manufacturing company I was looking for a book to better understand the website development process. We have worked with web designers for years but always felt a bit in the dark regarding the process and what we should expect. Rarely did performance meet expectations. Working within our budget, it was tough to find an agency or individual that had both programming skills, marketing savvy and SEO/SEM expertise.
Ben's first ebook 'Save the Pixel' was a great 'eye-opener' for me and really gave us a good tool to use in our dialog with our contracted website developers. Convert is even a better book that provides both a practical and philosophical approach to designing great websites. I would highly recommend it for any 'do it yourself' company or those wanting a tool to ensure that your web development agency is basically on the 'same page' with you.
This is really a great book that takes a lot of the mystery out of the website development and marketing process. Nice job Ben.
Ben's first ebook 'Save the Pixel' was a great 'eye-opener' for me and really gave us a good tool to use in our dialog with our contracted website developers. Convert is even a better book that provides both a practical and philosophical approach to designing great websites. I would highly recommend it for any 'do it yourself' company or those wanting a tool to ensure that your web development agency is basically on the 'same page' with you.
This is really a great book that takes a lot of the mystery out of the website development and marketing process. Nice job Ben.
Robert Clarke @ 2012-01-06 A Web Revolution is Taking Place, Do You Want to Profit?
I read A LOT of marketing books, probably 20 or so in the last year. The two that stood out were "Get Rich Click" by Marc Ostrofsky and "Convert" by Ben Hunt. This book is much more than a list of things to do to optimize your website: it's an approach, it's a philosophy, it's a revalation (if not a revolution).
Is there such a thing as a "one size fits all" automobile? No. Is there such a thing as a "one size fits all" computer? No. So why do we think all websites should be?
That's what Ben does so well: to teach us that there's no such thing as a "one size fits all website" anymore. A website is a living thing that needs to be customized, optimized, and simplified for the different audiences it aims to attract.
I've rarely read a marketing book with so many "a-ha" moments that made me want to take immediate action with my own work, every single page contains usable, actionable insight. So much so, in fact, that I recently signed up for Ben's Web Design course, and I'm loving that too.
Kudos to Ben for understanding what a website is really about: not design, not text, not aesthetics, but a way to communicate and "convert" customers.
Is there such a thing as a "one size fits all" automobile? No. Is there such a thing as a "one size fits all" computer? No. So why do we think all websites should be?
That's what Ben does so well: to teach us that there's no such thing as a "one size fits all website" anymore. A website is a living thing that needs to be customized, optimized, and simplified for the different audiences it aims to attract.
I've rarely read a marketing book with so many "a-ha" moments that made me want to take immediate action with my own work, every single page contains usable, actionable insight. So much so, in fact, that I recently signed up for Ben's Web Design course, and I'm loving that too.
Kudos to Ben for understanding what a website is really about: not design, not text, not aesthetics, but a way to communicate and "convert" customers.
Jordan Dick @ 2011-12-22 This book brought me to a new level as a Marketeer
I am a web designer and internet marketeer. I absolutely devoured this book and I still refer to it from time to time. There are some concepts Ben writes about that absolutely took my approach to web design to a new level and I am not a novice at SEO.
Although Ben openly claims that some of the concepts in his book are not new, the way he explains them are. And to me that is what makes this book a potential game-changer if you're struggling with your web design business.
The concept of the awareness ladder is what rocked me. To someone that doesn't get excited about internet marketing, this might not seem earth shattering but to me it was like a door opened in the way I thought about marketing. The idea that you can market to people differently depending on their awareness of your product or service... That changed everything for me. I practiced memorizing the awareness ladder until it became second nature.
I think this is a great book if you are interested in making money online for you or your clients. Highly recommended!
Jordan Dick
Although Ben openly claims that some of the concepts in his book are not new, the way he explains them are. And to me that is what makes this book a potential game-changer if you're struggling with your web design business.
The concept of the awareness ladder is what rocked me. To someone that doesn't get excited about internet marketing, this might not seem earth shattering but to me it was like a door opened in the way I thought about marketing. The idea that you can market to people differently depending on their awareness of your product or service... That changed everything for me. I practiced memorizing the awareness ladder until it became second nature.
I think this is a great book if you are interested in making money online for you or your clients. Highly recommended!
Jordan Dick
Caz @ 2011-03-23 Essential reading for web designers
Any web designer worth their salt needs to read this book. Not only does it cover practical tips on how to get users' attention, engage site visitors and achieve website goals, it also includes interesting info on how to attract people in the first place. This is not a book about how to make websites look better, it's about how to make them work better.
Dan Hunt @ 2011-02-14 Web site conversions and design usually don't go together!
I found this exciting reading! It is because Ben Hunt (no relation) answered the core question of how to integrate web design with SEO to create an internet marketing program. Then he goes on to explain how to improve and test changes with the real goal of increasing ROI for the web owner.
The writing is easy to follow, has been logically put together and has lots of examples.
It's a great book for those wanting better results for their own business or for their clients.
The writing is easy to follow, has been logically put together and has lots of examples.
It's a great book for those wanting better results for their own business or for their clients.
FromScratch @ 2011-02-08 Purely Amazing!
This has to be the most insightful book I have ever read on Web Design, Conversion, SEO, Marketing, etc. It gives you a completely new way to look at web sites, from landing pages to Search Engine Optimization, and Conversion Optimization. Ben really has an incredible grasp on how people view and react to web design.'
If you're looking for a way to bring your work to the next level, this is definitely the book to get!
If you're looking for a way to bring your work to the next level, this is definitely the book to get!
MandyH @ 2011-07-22 I would certainly recommend this one!
I bought this with some doubts about if it would actually help me generate more traffic for my dozen websites. I thought I understood traffic generation and this book actually opened my eyes .....I learned some new stuff and this was a very pleasant surprise. It's well written, well researched and I can certainly recommend it if you want to increase your traffic big time!
The Google News Bible - Get Massive Traffic Without Work!
The Google News Bible - Get Massive Traffic Without Work!
Mark @ 2011-06-19 Convert book review
Yes this is a very good book. The main thing I liked about it were the two cool concepts around the matrix and the ladder. Ben is obviously an expert and done some great thinking on this book. Combined with his huge experience and examples in the book you can't go wrong. Definitely worth the price.
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